According to the media report, to meet the pivotal shopping season of year end, online auction tycoon eBay planed to announce the revision this week; ebay Uk Official site will fresh consumers search, shopping way, etc. This will be the first change of main page design greatly, strive to keep pace with technology leader Amazon.com.
eBay CEO John Donahoe expressed, eBay's priority is to change into a CRAFT-ORIENTED company. Also mentioned, eBay's innovation has made obvious progress, but many great technology targets only finished a half, for instance, built category for the millions of products under its company.
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Refurbishment Home will provide shopping suggestions according to the customers' previous search results, and display hot selling products list. In recent weeks, consumers who search DVD, MP3 player or China GPS device would perceive parts of products can be listed in different pages following model, which is different from old mode of thousands of auction information may be displayed simultaneously.
Upgrading technology is of vital importance to eBay's reversion. In the past two years, the achievement of the company's core business—aution is weaker than American whole e-commerce market. Although the sales is twice than Amazon.com in the last year, the visit flow of Amazon.com has surpassed eBay since last October.
There is 30% of eBay yearly sales (non-vehicle products) usually relies on year end shopping season, therefore, if innovation will bring fast effect, the fourth quarter will be clear.
Leo Sun, CEO of China wholesale distributor saidï¼Œif eBay can not solve technology problem, eBay will continue to lose market share.
Since setting up in the end of 1990, eBay has made little progress in classifying aution information and assortment, except for listing product publishing items in the remaining time of auction finishing, there is few categories options. For instance, when eBay system processes millions of iPod auction information, it can not distinguish who are selling which type iPod or selling iPod accessories
By contrast, Amazon.com focuses on online retailer with fixed price new arrival, but it can rely on classified categories to constantly track the sold products, and take cross-selling and recommend other products.
Leo continue point out, the current challenge eBay met is the same with other online pioneers. Their system based on customer model software is to old, which is not strong enough to adapt the fierce competition and fast changing market. For that reason, Donahoe takeovered CEO in 2008, he has push forward technology innovation, like recent smart phone shopping software with in-built new products categories and search technology is one of the achievements.